We have learned a lot this election season, especially about technology, data management, and the potential for hacks. As we speak, WikiLeaks continues to leak a slow drip of emails from Hillary Clinton’s personal email server. While this is an interesting read and news story, the underlying concerns are frightening. Business owners should be troubled by personal emails and personal servers. Managed services can ease those fears. Look at how to offer managed services during a hacked email scandal.
What is the Concern?
To better understand what position companies and managed service providers are in, let’s first take a brief look at what the concern is with the email. There are a few issues at play here: personal email for confidential business use, the use of a private server, and the hack.
These are the concerns business should have, and the concerns managed service providers must address.
Caution: You should not be political when making the case for managed services to business decision makers. You may have the greatest sales pitch and services, but as soon as you allow your own personal politics to influence the conversation, you will lose the client. Remain professional. You can address these business security concerns without making political statements.
3 Ways Managed Service Providers Ease Security Concerns
Managed service providers can bring the email and hacking issues to the forefront of a managed services agreement meeting. Here are the three concerns your company should be prepared to speak about, and for which it must offer a safe and secure solution.
1. Email confidentiality
Companies corresponded in and out of the office on a daily business. What should not happen is personal correspondence via business email, or business talk on a personal email. Hosted email services offer encryption, 24/7 customer support, top-level and industry-compliance standards, and spam and virus protection. Hosted email can also be accessed from the home or workplace, but with security in mind to protect the company from itself and from others.
While the current coverage about the hacking is interesting because we are learning about what goes behind the scenes, remember one thing – this is still a hack. Neither personal nor business operations are immune to hacking and data breaches, especially with poor IT management, IT gaps, and limited managed services agreements – if some companies have any at all. Hacks are a serious concern for business, and that must be expressed in any sales call, agreement meeting, or customer service interaction. If the only safeguard against a company hack is your service, then you need to express that.
3. Data storage
Where does the company’s data go, including communications and service contacts? A company without a solid and comprehensive data collection plan is subject to lost data and hacking. Managed service providers act proactively to prevent such losses. Managed storage and backup is appealing for two reasons: it is easy to use, and it helps businesses remain compliant. These are the two main points you will want to drive home when trying to sell a business managed services.
As a managed service provider, you need to articulate the process of data storage and the proactive steps you take to protect and encrypt that data. Data security is of great concern to companies, but there is also the fear that anything collected can be exposed or accessed by intrusions and hackers. Sell your data management solutions, such as managed backups, asset protection, lower operating costs, high efficiency, transparency, and end-to-end encryption.
You can use current news and events to boost sales and to articulate the benefits and the need of your products and services. Position your company in a way to address these concerns and offer targeted solutions.